About The Ritual Co

The Ritual Co. is a female-founded fitness startup that reimagines everyday strength. We launched with one goal — to create aesthetic gym gear that feels soft, strong, and truly yours. Our signature product? India’s first capsule-shaped silicone dumbbells.

It started with a problem: gym gear was either too harsh or too plain. We wanted equipment that lived beautifully in your space — empowering, elegant, and ergonomic. We blended high-function materials like silicone with gentle tones to create gear that fits into your life and uplifts it.

“I wanted to create fitness tools that don’t just sit in a corner — but inspire you to move. You deserve gear that reflects your lifestyle and your strength.”
– Gitika Yadav, Founder

What We Believe

• Movement is a ritual — It should feel grounding, not overwhelming.
• Sustainability — Long-lasting designs with low-waste packaging.
• Minimal aesthetics — Soft pastels and clean lines that soothe the mind.
• Strength for all — Inclusive tools for beginners, women, and everyone in between.

Today, The Ritual Co. is on a mission to make home workouts more inviting — one pastel dumbbell at a time. Whether you're building a Pinterest-worthy home gym or simply taking five minutes for yourself, we’re here to support you with tools that match your rhythm.

We’re not just selling gear — we’re nurturing a mindset. A ritual of showing up, staying soft, and getting stronger every day.